The One Show is proud to announce the return of the Automobile Advertising of the Year Awards at the 2016 North American International Auto Show in Detroit.

Who will come out on top? Send us your best work in the following categories: Print and Outdoor, Broadcast Television, Online Video, Interactive, Experiential, CSR and Dealer ads.




($150 per entry)


Print & Outdoor

Newspaper and magazine ads, billboards, posters, flyers and any form of printed advertising.


Broadcast Television

Commercials that aired on network or cable television.



Banners, websites, apps, digital displays, games and content through social media.



Includes installations, live events, competitions or exhibitions


Online Video

Online videos, viral videos, online films


Corporate Social

Advertisements with a public service message.


Dealer Advertisements

Local or regional ads promoting dealers and networks.

Why Enter?

The North American International Auto Show in Detroit is one of the most important annual events for the auto industry. As the home field for America's great brands including GM, Ford and Chrysler, the Detroit Auto Show has become an annual gathering of international manufacturers, marketers and journalists.

Last year's Automobile Advertising of the Year Awards was featured in major media outlets such as Fox TV, Automobile Magazine, Adweek and many others, generating over 200 million media impressions.

Click the Press link at the top to see highlights from the last two years.

This year's winners will be presented on-stage at a special event during the press preview days on Tuesday, January 13 at the Cobo Center in Detroit.

With an estimated 5,000 journalists from around the world and 800,000 people attending as well as the CEOs of the major brands, the Detroit Auto Show is one of the top auto shows in the world.



Submissions to the Automobile Advertising of the Year Award will be judged by a panel of top advertising creatives and automotive journalists. The award recognizes the best, most creative work from automotive brands, automotive products and services, marketers and agencies. Entries are $150 each.

  • Work should have been aired or released between October 1, 2014 and December 1, 2015.
  • Digital images are required for all entries. Video files should be no more than 5 minutes in length.
  • International, non-English language work must include English subtitles.
  • Video Format:
      MOV or MP4 file
      Submitted in HD, 16x9 format
      1920 x 1080 resolution (1280 x 720 min)
      Compressed using H.264

  • Digital Image Format:
      High res JPEG, 5MB max
      RGB color mode
      Longest side is between 1600 - 4800 pixels