The One Show is proud to announce the return of the Automobile Advertising of the Year Awards at the 2015 North American International Auto Show in Detroit.

Which brands and agencies will come out on top? Send us your best work in the following categories: Print and Outdoor, Broadcast Television, Online Video, Interactive and Experiential.





Print & Outdoor

Newspaper and magazine ads, billboards, posters, flyers and any form of printed advertising.


Broadcast Television

Commercials that aired on network television.



Banners, websites, apps, digital displays, games and content through social media.



Includes installations, live events, competitions or exhibitions

Why Enter?

The North American International Auto Show in Detroit is one of the most important annual events for the auto industry. As the home field for America's great brands including GM, Ford and Chrysler, the Detroit Auto Show has become an annual gathering of international manufacturers, marketers and journalists.

Last year's inaugural Automobile Advertising of the Year Awards was featured in major media outlets such as Fox TV, Automobile Magazine, Adweek and many others, generating over 200 million media impressions.

This year's winners will be presented on-stage at a special event during the press preview days on Tuesday, January 13 at the Cobo Center in Detroit.

With an estimated 5,000 journalists from around the world and 800,000 people attending as well as the CEOs of the major brands, the Detroit Auto Show is one of the top auto shows in the world.



Submissions to the Automobile Advertising of the Year Award will be judged by a panel of top advertising creatives and automotive journalists. The award recognizes the best, most creative work from automotive brands, marketers and agencies. Entries are only $150 each.

  • Work should have been aired or released between October 1, 2013 and December 1, 2014.
  • Digital images are required for all entries. Video files should be no more than 5 minutes in length.
  • International, non-English language work must include English subtitles.
  • Video Format:
      MOV or MP4 file
      Submitted in HD, 16x9 format
      1920 x 1080 resolution (1280 x 720 min)
      Compressed using H.264

  • Digital Image Format:
      High res JPEG, 5MB max
      300 DPI, RGB color mode
      Longest side is between 2400 to 4800 pixels

The 2013 Winners

  • 1/10

    Title: Grrr

    Client: Honda

    Agency: Wieden+Kennedy/London
  • 2/10

    Title: Cog

    Client: Honda

    Agency: Wieden+Kennedy/London
  • 3/10

    Title: The Force

    Client: Volkswagen

    Agency: Deutsch/Los Angeles
  • 4/10

    Title: The Hire

    Client: BMW

    Agency: Fallon/Minneapolis
  • 5/10

    Title: Sheet Metal

    Client: Saturn

    Agency: Goodby, Silverstein & Partners/San Francisco
  • 6/10

    Title: Born of Fire

    Client: Chrysler

    Agency: Wieden+Kennedy/Portland
  • 7/10

    Title: Toys

    Client: Nissan

    Agency: TBWAChiatDay/Los Angeles
  • 8/10

    Title: Lamp Post

    Client: Volkswagen

    Agency: BMP DDB/London
  • 9/10

    Title: Milky Way

    Client: Volkswagen

    Agency: Arnold Worldwide/Boston
  • 10/10

    Title: Snow Covered

    Client: Chrysler/Jeep

    Agency: Bozell Worldwide/Southfield