The One Show is proud to announce the return of the Automobile Advertising of the Year Awards at the 2016 North American International Auto Show in Detroit.
Who will come out on top? Send us your best work in the following categories: Print and Outdoor, Broadcast Television, Online Video, Interactive, Experiential, CSR and Dealer ads.
2016 Finalists
A01. - Print & Outdoor
WINNER - The Test Drive Billboard
Client: Land Rover
Agency: Y&R Singapore
Real Tree
Client: Chevrolet
Agency: Commonwealth//McCann
Paint That Heals
Client: Nissan
Agency: Nissan United
A02. - Broadcast Television
WINNER - Paper
Client: American Honda Motor Co.
Agency: RPA
WINNER - The Test
Client: Acura
Agency: Mullen Lowe U.S.
Dream Run
Client: Honda Australia
Agency: Leo Burnett Melbourne
Blackout
Client: Chevrolet
Agency: Commonwealth//McCann
One Second
Client: Dunlop
Agency: Leo Burnett Germany
Chariot
Client: Toyota Motor Corp. Australia
Agency: Saatchi & Saatchi
The Perfect Getaway
Client: Kia Motors America
Agency: David & Goliath
Special Delivery
Client: BMW of North America
Agency: KBS+
A03. - Interactive
WINNER - Technology and Stuff
Client: Chevrolet
Agency: Commonwealth//McCann
Build a GLA on Instagram
Client: Mercedes-Benz USA
Agency: Razorfish
Bug Configurator
Client: Volkswagen
Agency: Ogilvy Beijing
A04. - Experiential
WINNER - Reverse April Fools'
Client: BMW
Agency: DDB Group New Zealand
The Interactive Parking Billboard
Client: Fiat
Agency: Leo Burnett Germany
A05. - Online Video
WINNER - A Message to Space
Client: Hyundai Motor Company
Agency: Innocean
WINNER - The Uncrashable Toy Cars
Client: Daimler
Agency: Jung von Matt
Back in the Game
Client: Nissan Canada
Agency: TBWA Toronto
Mustang Speed Dating
Client: Ford
Agency: Team Detroit
Fueled By Everything: Episode 4: "Fueled By The Future"
Client: Toyota Mirai
Agency: Droga5
A06. - Corporate Social Responsibility
WINNER - Safety Truck
Client: Samsung
Agency: Leo Burnett Argentina
Safety Wi-Fi
Client: Fiat
Agency: Leo Burnett Tailor Made
A07. - Dealer Advertisements
WINNER - Mister Bunny's Journey
Client: Ontario Honda Dealers Association
Agency: ds+p
Text, Email, Blog
Client: Tri Honda
Agency: Publicis
The
Categories
($150 per entry)01.
Print & Outdoor
02.
Broadcast Television
03.
Interactive
04.
Experiential
05.
Online Video
06.
Corporate Social
Responsibility
07.
Dealer Advertisements
Why Enter?
The North American International Auto Show in Detroit is one of the most important annual events for the auto industry. As the home field for America's great brands including GM, Ford and Chrysler, the Detroit Auto Show has become an annual gathering of international manufacturers, marketers and journalists.
Last year's Automobile Advertising of the Year Awards was featured in major media outlets such as Fox TV, Automobile Magazine, Adweek and many others, generating over 200 million media impressions.
Click the Press link at the top to see highlights from the last two years.
This year's winners will be presented on-stage at a special event during the press preview days on Tuesday, January 13 at the Cobo Center in Detroit.
With an estimated 5,000 journalists from around the world and 800,000 people attending as well as the CEOs of the major brands, the Detroit Auto Show is one of the top auto shows in the world.
